Each product on the homepage is one style. The cover is the pack. The smaller frames under it are other roles in that same style. The grid says twenty agent avatars in a pack.
Prices are shown on the card. One pack is $9.99. The cart applies bundle prices when you add more: three packs for $19.99, or ten for $49.99, with any leftover packs at their own price.
After you pay
Paid packs show up on your account as downloads. You get a ZIP. Installation depends on the tool: hand the ZIP to Grok Bot, set a workspace file in OpenClaw, or upload an icon where that app asks for one.